It is becoming widely accepted that content marketing is more effective and lower cost than traditional outbound marketing. But the decision needs to be made on a home approach to employ professionals for effective content marketing in Bristol and London. This article considers some of the advantages of external marketing providers.

A variety of skills

Outsourcing content marketing agency will work for any number of clients and therefore would have the resources to hire specialists to cover all elements of the marketing process. Inbound marketing (of which the main element is the content marketing) requires broader skills than traditional outbound marketing.

The depth of knowledge/experience

Inbound marketing is resource-intensive and can be costly to allow the home team the time to gain the skills and experience needed to ensure they provide the best results with the minimum effort. Marketing agency external entrance with a working background for a number of clients over a period of time will have the knowledge and experience to ensure an effective process delivered that produce the highest return on investment.


Building a marketing process can be resource-intensive, especially in the early stages. An external marketing team that can be activated during the initial phase is then switched off again once the process is running and the home team has been trained to take care of and maintenance on an ongoing basis.